On Tour with Tourism Australia

October 2, 2024

Over 12500 kilometres have been travelled by the Electric Road team throughout our latest project with the team at Tourism Australia. From high-end metropolitan dining in Melbourne through to private, rustic experiences on the West Coast we visited Destination Management Company representatives across Australia.

The content captured, featured a variety of food, wine and curated travelling experiences all with various stunning backdrops. Some of our highlights included Jack Rabbit's glass-fronted restaurant which set the perfect stage for filming an outdoor mussel cookery class, the casual luxury of a kangaroo laden golf course in Western Australia, a private tour and viewing at National gallery of Victoria, and the Sydney Harbour boat experience made even better by impeccable weather.

As well as showcasing unique experiences, we also captured interviews with the knowledgeable DMCs on the “DMC-difference” and their service offerings, featuring detailed interviews in both spoken English and Mandarin.

A brilliant project to be a part of, helping foster international travel to this amazing country of ours. A huge thank you to Tourism Australia and the incredible DMC's that starred in this production, and for their handpicked experiences.