Train with Cass

A brand that is the perfect reflection of the person and the product
In short

This project commenced with a thorough research and data phase to understand where the opportunity existed for Cass Olholm. Months of analysis ensured that when the proposed business name and creative was finally delivered it embodied the athlete and her objectives. With a clear brand identity brought to life, the workflow naturally transitioned to delivering launch campaign and website content. The brief was to deliver a powerful yet approachable brand with complimentary content. Mission complete.





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