Oakbank Racing Club

Electric Road was engaged to rebrand the Oakbank Racing Club, a South Australian icon with a proud and storied history. Our challenge was to honour the club’s heritage while steering its identity into a bold, modern era.

The refreshed design retains the heart of Oakbank’s tradition with the horseshoe design and the addition of new font, structure and brand extension. We paired this with a refined and modern colour palette and carefully balanced design elements that nod to Oakbank’s legacy without feeling dated. The result is an identity that resonates with long-time supporters  of Oakbank while appealing to new audiences, ensuring Oakbank remains relevant, recognisable, and ready for the next chapter in its remarkable journey. This is heritage, reimagined.

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