Newtons
An iconic South Australian business evolving into a brand fit for the future

In short
At Electric Road, we believe strong branding is more than just a good logo — it’s about creating a clear, consistent experience across every customer touchpoint. That’s why we were thrilled to work on a deeper piece of brand work with our long-term client Newtons Building & Landscape Supplies, in developing their Brand as well as rolling out their very first official Brand Guidelines - a milestone moment in the company’s longstanding history.
With the rollout of a refreshed brand look and feel, it was the perfect opportunity to bring everything into one cohesive framework - ensuring every piece of communication reflects who Newtons are, what they stand for, and the value they bring to their customers.
Services
Design
Digital
Production
Socials
Strategy