NCVER (National Centre for Vocational Education Research)

The work undertaken by the National Centre for Vocational Education Research (NCVER) is literally the sum of its parts, the compilation of critical data points that create profound insights on a national scale.

The logo objective was to communicate the data journey and building blocks that lead to something significant. We wanted to visually acknowledge the digital landscape that underpins NCVER's workflow and also create a logo that could be dismantled and repurposed.

A metaphor we used in the creation of the logo was the use of Lego and how it applies to NCVER data, the 4 stages - collecting all the pieces, analysing what you have, managing into piles and then building, communicating the story and creating the insight.

The logo intention is to evoke an authoritative, stable yet progressive sentiment, while comfortably sitting next to logos from conservative government bodies.