Carnegie Property

We worked closely with Carnegie Property, to develop a brand that feels calm, coastal, and grounded in independence, balancing warmth with an elevated, design-led approach. Inspired by the coast, the identity centres on a pebble-like form, with a water-inspired ‘C’ flowing through the middle - a subtle detail that brings a sense of ease and continuity throughout the brand.

Our focus was on creating a clear and intuitive experience for visitors by making complex information easy to navigate, while keeping the tone human and approachable. From naming to illustrating, we intended Coast Aldinga to feel connected and consistent, with simple pathways and thoughtful details throughout.